Choice Valuation, PLLC

Your choice for residential appraisals and appraiser products

Performing single- and multi-family residential appraisals and creating simple, useful software for appraisers.

The following are unsolicited comments from social media or emails received about Spark:

I’m always amazed at the level of customer service you provide. I pray that as you grow you never lose that because although your product is top notch and sets you apart all on its own, your customer service, flexibility, and responsiveness puts you in a category apart from all other companies in your space. I truly hope that your company grows beyond your wildest dreams. Based on what I’ve seen so far, I don’t know how that isn’t a forgone conclusion.

Good luck and keep up the good work.
— A.M. in TN
Just completed my first 1004 with 1007 rental and got to say Spark completed the form amazingly complete, accurate and fast. WOW. I don’t think I’ve ever had that form filled out as fast and properly from [your competitor]. Big Kudos.
Have a great weekend!!
— G.H. in TX
I can not tell you how amazed I am at Spark. I am a former [COMPETITOR] user and was hesitant to switch. Spark does so much more and is much more user friendly. I called all of my appraiser buddies today and told them to ditch [COMPETITOR] and get on Spark right away. Just wanted to let you know you have a very happy user over here and I am doing my best to spread the word for you.
— M.B. in FL
Just wanted to say I used the new Spark on the fly this week. Wow. Just wow. Great product. Bye, bye, [Spark Competitor]! :)
— S.T. in FL
In the 18 years I’ve been appraising this is the best tool for appraisers since the digital camera. Thank you!!
— M.P. in IL
Awesome! Love the web based analysis! I have saved SO much time per report now! Good data, much quicker, easier interface [than the competition]! Keep up the great work!
— R.F. in NC
I have been using Spark for a bit now and I am delighted to be part of it. It is an amazing product. I have tried [your competitor] and I was less than impressed. In comparison you guys really nailed it. Now that you’ve added these extra features for the cost approach and soon land extraction method there will not be no other vendor to match you. I am very picky, and I tell you, literally no mistakes.
— Y.B. in FL
Quick and EZ
Love it!
You are awesome, SPARK is awesome. We are getting better at using SPARK every day. Thanks for the simplicity of it.
— M.B. in FL
I Love this program! I have been with Spark since the beginning and cannot imagine how much time I wasted before this program came into my Appraisal business.
Brandon you just keep making it better . If people want a TRUE TIME SAVER, Spark has is it. All comps, 1004mc Addendum, Market data etc etc... JUST GREAT.
— R.S. in FL
I can’t tell you how much I like the SPARK software including the 1004MC. The ease of use with understandable commentary and analysis for both competing and neighborhood market, all I can say is it’s the coolest!
— M.M. in NV
Spark has saved me 30 minutes and I don’t even utilize the 1004MC option nor do I input my subject..I type all my subject information! I will no longer be doing that!...Keep up the Good Work!
— A.C. in IL
I am very impressed with what you have done here. Maybe I am an appraisal nerd, but Spark 1004MC is bada$$ :)
— J.F. in CA
Spark is awesome and a huge time saver for me! It has given me my life back!
— R.H. in NC
Wow. Thought I was the only one working today. I really appreciate your customer service. Really amazing.
— R.E. in TX
I really like what you have done. Makes me want to work for a few more years, haha. A BIG thank you for this excellent and incredibly useful product.
— B.M. in UT
If there were a Nobel prize in appraising you would get it this year! This thing is awesome!
— G.E. in IL
I completed my first free trial of Spark and was blown away by the number of features and how easy it was to use.
— R.W. in NJ
First, thanks for the extremely quick response, I wasn’t expecting an answer until this morning, awesome customer service
— R.L. in TX
Thank you SO MUCH this new update is FANTASTIC!!
— M.M. in CA
First off, I love the new features of Spark, you nailed it. A big time home run, way to go! It simply blows your competition out of the water.
— M.I. in CA
On our phone call I forgot to tell you - a couple other things that puts you above [your competitor] is the ease of customizing the mls import fields. Yours is so easy where [the competitor] requires a tech support call to set up all the fields. I also like the fact that yours is browser based and doesn’t require a separate program on the computer. I especially like this feature to work in conjunction with the projection of Total becoming browser based in the future.
Thanks again for your product and service.
— J.K. in UT
This is amazing! You just saved me 30 minutes per appraisal!
— E.S. in CA
Thanks again for this wonderful tool and your fantastic, personal customer support.
— J.S. in NC
I wanted to send a little note and let you know how impressed I am with the new Spark. It really is something special.
— R.M. in CA
Thanks again for caring enough about your customers and the support. Spark has changed the way I do appraisals, thank you!
— E.S. in WA
I have seen great customer service before, but nothing that comes close to yours!!! YOU ROCK!!!
I LOVE Spark and TrendSheet 4
— M.P. in WA
You have the best tech support of ANY company I’ve ever dealt with!
— J.M. in CA
I’ve been using Spark and really liking it and I’ve canceled my [competitor] subscription.
— D.H. in IL
You are the man! Thank for your help. Customer forever!
— B.G. in TX
The only reason I made my decision to get back into SFR appraising, is due to your amazing software. Now the risk/reward is more favorable, and with the fees increasing, I feel it is now a reasonable opportunity.
Thank you so much for advancing our profession!!!
Not only have you created very powerful software, but you also have the best, and quickest customer service!!!
— M.P. in WA
I have tried every single regression and importer program that Total offers in their store, as well as a few others not in the store. Spark and TrendSheet 4 are by far the quickest and easiest to use out of all of them. I’ve finally found a program that I want to stick with, and that works like it is supposed to.
— D.B. in VA
Love Spark! I have a secretary who does data entry for me on a piece by piece basis. I noticed that I have paid her on average $1,000 less a month since I started using Spark, and that at the same time that we have gotten even busier!
— P.D. in CA
Just let me say THANKS so much for getting my MLS on board!
This is the best time saving tool I have discovered in a long time.
The best part is the simplicity of it.
I watched the instruction video one time, followed the instructions, did my search, loaded my comps into my report...all on the first try.
There is literally no learning curve.
I can promise I will be a customer.
— L.K. in Florida
I am so impressed with Spark! It was so easy to download the file from the MLS and the import to TOTAL was seamless. I was particularly happy with the option to customize many of the fields.
You truly have a superior product with Spark.
— D.R. in NJ
The more I use and get familiar with Spark, the more I love it! This is a good work you are doing.
— J.W. in CO
I’ll never go back to not using Spark. I produce more now than I ever could without it!
— K.T. in AZ
Thank you again for “SPARK” it has been saving me so much time!
— T.C. in California
As always, awesome customer service. Thanks!
— R.L. in TX
Everything is working fantastic on Spark. It saves me at least an hour per report. The reason it saves me so much time is because it was produced by an appraiser who knows what we have to do for the repetitive nature of our business.
— S.L. in Arizona
You just captured the entire appraisal world’s attention with SPARK!
— B.C. in LA
Thanks Brandon. I cannot tell you how much I appreciate you being so connected to us. Hopefully when Spark is a giant in the industry it somehow maintains the personal connection factor.
— J.K. in FL
It saves a ton of time and increases accuracy (no transposing numbers, etc).
— P.D. in CA
You’re doing a great job on all this. As these reports become more and more time consuming, your app is my only light at the end of the tunnel.
— S.A. in IL
Just wanted to let you know that I love the new/added features in Spark. I estimate it’s cutting my average report time by 30 minutes or more. Plus an important aspect of what you’re doing is alleviating the mental drudgery of this business.
— J.K. in CA
It’s like going from a reel tape measure to a laser measuring device...I’ve been using TrendSheet and Spark for the past couple months; there’s nothing like having your 1004MC mostly filled out, 2 years of data and graphs for review, and having 12 comps mostly imported all within minutes.
— L.L. in AZ
Far superior, easier to set up and use, and much faster than the competition.
— P.B. in TX
I’m really impressed with Spark and have been using it daily!
— N.C. in IL
I love Spark! It’s been a huge boost to my workflow. Keep up the good work. Your products are amazing!
— M.G. in FL
Very user friendly. I had it up and running quickly. It saves a lot of time.
— P.S. in CA
I subscribed a little more than 1 month ago, and have found your Spark and TrendSheet tools to be wonderful aids. I know the quality of [my] work is much improved.
Thank you for the advice detailing how I could get later comp additions into my reports. This is great!
Best of all, your tip describing what the little up and down arrows on the TOTAL tab bar do! This allows me to place the addendum page on the second screen and dispense with the parallel use of a Word document - a crutch I’ve been using since 2003.

Thank you again for your great products!
— S.A. in IL
You guys are one of the most stand up companies I’ve encountered in the appraisal industry!
— J.M. in CA
i just love your product, made appraising fun again after 32 years doing it. well, the 1st years were like the garden of eden. now satan is in charge.
— T.D. in PA
Your product is the best I have seen, hands down!
— D.M. in CA
It Worked!!! Thanks so much for helping me out. It is so much easier than [your competitor]. I am liking it a lot!
— D.H. in AZ (email)
“I wanted to let you know that I love your products and that includes Spark and TrendSheet. Amazing stuff.”
— E.B. in CA
Spark is awesome! (You stole me away from a competitor)
— P.M. in TX
I have been using Spark for a month now and love it...saves me a lot of time. Thanks for the quick reply on a Friday night!
— J.D. in NJ
As always, awesome customer service. Thanks!
— R.L. in TX
Thanks, Brandon! Don’t ever off-shore your support because currently it is outstanding!
— D.F. in MN
Thank you Brandon. What amazing support!
— B.E. in WA (email)
Looks great! Another great job!
— S.C. in IN
Thanks so much for the very quick responses I always get from you. :)
— K.K. in MO
Wow! I just came across Spark yesterday. Thanks so much for this product and for TrendSheet, I can’t believe I didn’t know about them earlier.
— S.B. in UT
This looks awesome! I am using Spark now - what a powerful addition!
— R.F. in NC
Thanks for that information, didn’t realize those options were available. Your products are outstanding, the support even better. Keep up the good work.
— M.S. in NJ
Thank you for making my appraising expercience easier! Love your system!
— L.V. in CA

Click here to see what Spark is and what it can do for you or....

Start your free trial now!