Choice Valuation, PLLC

Your choice for residential appraisals and appraiser products

Performing single- and multi-family residential appraisals and creating simple, useful software for appraisers.

Choice Valuation, PLLC

Brandon Reich, IFA
Owner & Appraiser

About Choice Valuation

Choice Valuation is a real estate appraisal company based in the Phoenix metropolitan area. Brandon, CV's owner is on FHA's roster, an IFA designated member of the National Association of Independent Fee Appraisers, and a member of AAREA, CoAA, and NAA. He began work at a larger appraisal firm in Phoenix where he was blessed to work with and learn from some very experienced and knowledgeable appraisers for several years.

After leaving there in 2011 he began work as a staff appraiser for a large company where he was fortunate enough to work with Danny Wiley and Alan Pair (two incredible people and appraisers). He was promoted to their Staff Appraiser Manager position where he worked alongside the two of them and helped manage the company's staff appraisers nationwide. In addition to managing and training appraisers, he played an integral part in creating a select panel of appraisers who were chosen due to the excellent quality of their work. Once the group was established he helped develop metrics for gauging their performance and created the methods used by management to visualize and track those metrics. 

In 2013 Brandon left and started Choice Valuation to become an independent fee appraiser again. He is now not only appraising residential real estate but also currently developing software for appraisers. He resides in Mesa, Arizona with his wife and five children.

Click here for Choice Valuation contact information.